Pass Pass, a renowned mouth freshener brand by DS Group holds a special place in Indian households. Launched in 1999, it brought the centuries-old tradition of ‘mukhwaas’ into the modern age. By combining flavours, fragrances, and top-quality ingredients, Pass Pass offers a refreshing, post-meal treat that is both accessible and convenient.
A Modern Take on Tradition
For generations, Indians have enjoyed mukhwaas after meals made from fennel, cardamom, and sugar-coated delights. DS Group tapped into this tradition, crafting Pass Pass to offer the authentic taste of mukhwaas with the consistency and quality of a modern brand. Today, it celebrates togetherness with refreshing flavours shared with family and friends.
Flavours That Delight
Pass Pass offers an exciting range of flavours to suit everyone’s tastes. Whether you prefer something sweet, minty, or fruity, there’s a Pass Pass flavour for you.
1. Pass Pass Meetha Magic
Pass Pass Meetha Magic is a sweet delight, blending sugar, aromatic fennel, and dates. The playful crunch of sugar-coated fennel and vibrant sugar balls adds colour and texture to this delightful treat. Meetha Magic is perfect for those who enjoy the comforting, mildly sweet taste of traditional mukhwaas.
2. Pass Pass Mint
For a refreshing, minty experience, Pass Pass Mint combines sugar, fennel, dates, and a tropical hint of desiccated coconut. Melon seeds add crunch, while cardamom introduces warmth. It’s ideal for those who seek a cooling, invigorating mouth freshener that refreshes the senses after a meal.
3. Pass Pass Frutti Bits
Frutti Bits is a playful mix of sweetness and fruity flavours. Fennel and dates form the base, while glazed fruits add chewiness. Colourful sugar balls and silver-coated cardamom seeds give this flavour a fun twist, making it a vibrant choice for those who love a blend of fruity and fresh flavours.
4. Pass Pass Katha
Katha is a richer, more complex flavor, combining dates with sugar confectionery, fennel, and the earthy taste of catechu. Melon seeds add crunch, and the tang of lime gives it an exciting twist. This flavour is perfect for those who enjoy a layered, sophisticated mouth freshener experience.
5. Pass Pass Fresh Mint
Pass Pass Fresh Mint is the go-to choice for a crisp, cooling, minty treat. It blends fennel and dates with the refreshing burst of mint, making it perfect for any occasion where you need an uplifting refreshment.
The Convenience of Modern Packaging
Part of Pass Pass’s success lies in its innovative packaging. Initially launched in zipper pouches and sachets, it later introduced fun, sleek flip-top packaging in 2000. Whether you’re carrying it in your pocket or placing it on the dining table, Pass Pass’s convenient design ensures freshness is always within reach.
Expanding the Pass Pass Family
In addition to mouth fresheners, DS Group has expanded the Pass Pass family to include confectionery products like Pulse Golmol and Pass Pass Chingles, both of which have captured the hearts of Indian consumers.
Pulse Golmol Imli Goli
Launched in 2024, Pulse Golmol Imli Goli brings a unique and flavorful digestive candy to the Indian market. This tamarind-based candy not only offers a nostalgic taste but also supports digestive wellness. Infused with the ayurvedic benefits of tamarind, Pulse Golmol blends sweet and tangy flavours with a burst of spiciness, making it both a treat and a functional digestive aid.
Pulse Golmol Imli Goli quickly became popular with its tagline, “Chatpatapan Jagaye Bachpan,” which highlights its mission of bringing back childhood memories while offering digestive benefits. Whether it’s the nostalgia of tamarind candy or its quality ingredients, Pulse Golmol has carved a niche in the competitive confectionery landscape, earning the love of consumers across India.
Pass Pass Chingles
First introduced in 2011, Pass Pass Chingles offers refreshing chewing gums in flavors like mint and Tutti Frutti. Known for its compact pellet form, Chingles ensures a convenient and flavorful experience. The long-lasting freshness and consistent flavor delivery have made it a go-to choice for consumers seeking a delightful chewing gum.
Through effective marketing and catchy jingles, Chingles has established itself as a trusted brand, bringing fun and freshness to the confectionery aisle. It’s convenient, pocket-sized packaging makes it perfect for on-the-go refreshment, while its memorable campaigns have cemented its place in the hearts of gum lovers across India.
The Unstoppable Success of Pass Pass Pulse
Pass Pass Pulse has earned its place as a market leader in India’s hard-boiled candy segment. Launched by DS Group in 2015, Pulse took the confectionery world by storm with its irresistible blend of fruity flavours and a tangy masala-filled core. Inspired by the traditional summer treat of kachcha aam (raw mango) with spice, Pulse quickly resonated with consumers, reaching a remarkable Rs.100 crore milestone within just eight months.
Loved for its unique and bold taste, Pulse has become a favourite for all ages, with its “Pran Jaye Par Pulse Na Jaye” tagline cleverly emphasizing its addictive nature.
Celebrating Togetherness: The Pass Pass Dining Table Pack
For family gatherings and special occasions, the Pass Pass Dining Table Pack offers an exciting mix of flavours. Available in Sweet Magic Mix, Frutti Mix, Minty Mix, and Saunf Delight Mix, this pack transforms a simple meal into a memorable experience. The dining pack invites everyone to share the joy of togetherness with Pass Pass’s fresh and flavorful offerings.
Conclusion: A World of Flavour and Freshness
Pass Pass has grown from a traditional mouth freshener into a brand that stands for freshness, joy, and togetherness. Whether it’s the sweet crunch of Meetha Magic, the invigorating coolness of Fresh Mint, or the fruity fun of Frutti Bits, Pass Pass has a flavour for every moment.
Innovative additions like Pulse Golmol Imli Goli, which combines the nostalgic taste of tamarind with digestive wellness, and Pass Pass Chingles, offering long-lasting freshness in fun, compact pellets, have expanded the brand’s reach.
With its modern packaging and wide range of products, Pass Pass ensures freshness is never far away. So next time you’re looking for a refreshing treat, remember—there’s always a Pass Pass for every moment of life!
